MARKETING METRICS: THE DEFINITIVE GUIDE TO MEASURING MARKETING

Marketing Metrics: The Definitive Guide To Measuring Marketing

  • Book type: PDF
  • Book size: n/a
  • Book Name: 9780137058297.pdf
  • Source: ptgmedia.pearsoncmg.com

marketing metrics: the definitive guide to measuring marketing. marketing metrics second edition the definitive guide to measuring marketing performance paul w. farris neil t. bendle phillip e. pfeifer david j. reibstein
MARKETING METRICS SECOND EDITION THE DEFINITIVE GUIDE TO MEASURING MARKETING PERFORMANCE Paul W. Farris Neil T. Bendle Phillip E. Pfeifer David J. Reibstein

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